In 2016, three brothers—Trevor, Austin, and Luke Zacny—turned a lighthearted joke into a thriving brand: SHITI Coolers. What started as a parody of high-priced cooler brands has since become a successful business, offering affordable, durable, and party-ready coolers.

Tony and Mav demonstrate how the added foam insulation significantly improves the cooler’s ability to retain ice, making it perfect for extended outdoor use. Whether you’re storing food, beverages, or even bait for a fishing trip, this DIY upgrade ensures your cooler performs like a premium model.

Music lovers, road warriors, and country fans—get ready for the festival experience of a lifetime! Rock The Country is hitting the road in 2025 with SHITI Coolers sponsoring and embracing the chaos! Bringing legendary artist Kid Rock, Nickleback and others along for an electrifying series of shows across America. Here's what you need to go!

Packing a backpack cooler efficiently seems simple, but there is a right way to do it to ensure your buzz doesn't get killed mid session. This is your guide.