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by Luke Zacny January 29, 2025 3 min read

From a Joke to a Cooler Revolution: The Story of SHITI Coolers

In 2016, three brothers—Trevor, Austin, and Luke Zacny—turned a lighthearted joke into a thriving brand: SHITI Coolers. What started as a parody of high-priced cooler brands has since become a successful business, offering affordable, durable, and party-ready coolers. With their tongue-in-cheek humor and commitment to functionality, SHITI Coolers has redefined the way people keep their drinks cool and their ultimate party coolers.


Why SHITI Coolers is Perfect for Party Lovers and Outdoor Enthusiasts

SHITI Coolers isn’t just another cooler brand; it’s a lifestyle. Designed with durability and affordability in mind, these coolers are built for any occasion, from backyard barbecues to adventurous camping trips. Unlike overpriced alternatives, SHITI Coolers delivers quality without breaking the bank.

Key Features of SHITI Coolers:

  • 100% Leakproof Design: Say goodbye to messy leaks. SHITI Coolers keep your ice and drinks secure and cold for hours.
  • Customizable Add-Ons: With accessories like Velcro patches and drink sleeves, you can personalize your cooler for any event.
  • Durability and Portability: From soft coolers to rugged backpack designs, SHITI Coolers are made for both convenience and long-lasting use.

Whether you’re hosting a beach party or heading out on a fishing trip, SHITI Coolers has a product that fits your needs.


Affordable, Functional, and Fun: The SHITI Coolers Product Line

SHITI Coolers offers a variety of products designed to cater to all types of outdoor adventures and parties. Here’s what you can expect:

1. Backpack Coolers

Ideal for on-the-go adventurers, these coolers are lightweight, portable, and perfect for day trips.

2. Soft Coolers

Great for casual outings, soft coolers combine durability with a sleek, compact design.

3. Accessories and Attachments

Customize your cooler with fun and functional add-ons, like drink sleeves or patches, to enhance your party experience.

With SHITI Coolers, you’re not just buying a cooler—you’re investing in the ultimate party companion.


The SHITI Coolers Origin Story: From Basement to Breakout Success

SHITI Coolers began humbly in the Zacny brothers’ grandmother’s basement, where they sold parody stickers mocking premium cooler brands. To their surprise, the stickers gained massive popularity, sparking the idea to create their own line of affordable coolers.

What started as a joke became a movement, and SHITI Coolers quickly grew into a brand loved by outdoor enthusiasts and party goers alike. Today, their products are sold nationwide, and their brand has become a symbol of fun, functionality, and affordability.


Why SHITI Coolers Stands Out in the Cooler Market

SHITI Coolers has disrupted the cooler industry by challenging overpriced competitors and offering an alternative that’s just as durable but far more fun. Their quirky branding, combined with high-quality products, resonates with those who love to party, camp, fish, or simply chill.

What Makes SHITI Coolers Unique:

  • Affordable Prices: Premium cooler quality without the premium price tag.
  • Humorous Branding: The playful, tongue-in-cheek name and branding are designed to make you smile.
  • Community-Focused: SHITI Coolers encourages customers to share their adventures, fostering a loyal and fun-loving community.

Get Your SHITI Together: Why You Need a SHITI Cooler

Ready to join the party? SHITI Coolers is more than a cooler brand—it’s a lifestyle choice for anyone who values fun, affordability, and quality. Whether you’re gearing up for a tailgate party or a weekend hike, SHITI Coolers is your ultimate companion for keeping drinks ice-cold and your party vibe alive.

Check out their video here why SHITI Coolers is the ultimate cooler brand for party lovers and adventurers alike.