In 2016, three brothers—Trevor, Austin, and Luke Zacny—turned a lighthearted joke into a thriving brand: SHITI Coolers. What started as a parody of high-priced cooler brands has since become a successful business, offering affordable, durable, and party-ready coolers.

Tony and Mav demonstrate how the added foam insulation significantly improves the cooler’s ability to retain ice, making it perfect for extended outdoor use. Whether you’re storing food, beverages, or even bait for a fishing trip, this DIY upgrade ensures your cooler performs like a premium model.

Music lovers, road warriors, and country fans—get ready for the festival experience of a lifetime! Rock The Country is hitting the road in 2025 with SHITI Coolers sponsoring and embracing the chaos! Bringing legendary artist Kid Rock, Nickleback and others along for an electrifying series of shows across America. Here's what you need to go!

Packing a backpack cooler efficiently seems simple, but there is a right way to do it to ensure your buzz doesn't get killed mid session. This is your guide.

Since we couldn't afford the REAL Toby Keith...we got an impersonator. We decided to pull a prank on the infield into tricking people into thinking they actually meet Toby Keith. These were their reactions.

Alan Jackson is quite well....the man. But is there something we can learn from this Legend? Lucky for you, there just might be!

Introducing: The Koolaroo! Watch as the SHITI Coolers guys dive balls deep Under The Lid with this legendary cooler that your Grandfather used to pick up your Gam Gam! This isn't just any cooler.... Its The KOOLAROO!

What if I were to tell you that the Ultimate Party Cooler has been constructed? That there's a cooler out there that will be the last Cooler you would ever want to party with? There's a Cooler that eliminates all the party hassle, problems, and allows you to start drinking with ease!

It's only that select few that experience Nashville while being on stage.That other viewpoint that the typical tourist doesn't get to experience. But what if I were to tell you an amateur drummer and a semi-professional karaoke player played on the third level of the iconic Honky Tonk Central Bar right on Broadway.