In 2016, three brothers—Trevor, Austin, and Luke Zacny—turned a lighthearted joke into a thriving brand: SHITI Coolers. What started as a parody of high-priced cooler brands has since become a successful business, offering affordable, durable, and party-ready coolers.

Packing a backpack cooler efficiently seems simple, but there is a right way to do it to ensure your buzz doesn't get killed mid session. This is your guide.