In 2016, three brothers—Trevor, Austin, and Luke Zacny—turned a lighthearted joke into a thriving brand: SHITI Coolers. What started as a parody of high-priced cooler brands has since become a successful business, offering affordable, durable, and party-ready coolers.

Music lovers, road warriors, and country fans—get ready for the festival experience of a lifetime! Rock The Country is hitting the road in 2025 with SHITI Coolers sponsoring and embracing the chaos! Bringing legendary artist Kid Rock, Nickleback and others along for an electrifying series of shows across America. Here's what you need to go!

When a legendary party drink meets the ultimate party cooler company, you already know something wild is about to go down. Enter the NOCATooTurnt Tea × SHITI Coolers— a mashup so perfectly chaotic, it feels like it was written in the stars… or maybe just in Too Turnt Tony’s Notes app at 3 a.m.

Tony and Mav demonstrate how the added foam insulation significantly improves the cooler’s ability to retain ice, making it perfect for extended outdoor use. Whether you’re storing food, beverages, or even bait for a fishing trip, this DIY upgrade ensures your cooler performs like a premium model.